The growth rate is truly mind-blowing. The smart phone is changing the way in which customers interact with businesses, in the way that they obtain information from friends via texting, social media, in the way they buy things and generally behave especially in retail. The whole phenomenon of “show-rooming” where a person goes into a store to examine a product before purchasing it online is having a huge impact on the retail trade.
For every business, addressing the needs of the mobile customer is not a nice to have, it’s an absolute essential. Who is the mobile customer and how can companies better serve them?
- According to Cisco, by the end of 2013 there will be more mobile devices on the planet than people.
- According to the IDC Worldwide New Media Market Model Forecast, by 2015 there will be more people accessing the web using a mobile device than a wireless computer.
- RealBusiness says that there are an estimated 24 million smartphone users in the UK alone, which is nearly 38% of its population, and this number is projected to rise steadily until 2016.
- In February 2013 alone there were more than 275 million app downloads in the UK.
Check out this data: