Anyone recall the original Google mantra of Do No Harm?
It was nice while it lasted.
Now it’s digressed into a simple thuggish threat:
Ignore Google Plus and Google search will ignore you. – Google CEO Larry Page
We are hard-pressed to see the difference between this and your run of the mill Mafioso threat: Buy our “insurance” or sumtin’ bad might happen to your business.
All we can conclude from this thug-like behavior is that people aren’t using Google +. Yes, they are being forced to register for it. After all, Google has made it next to impossible not to magically find yourself with a Google + account at some point.
If you are involved in SEO to any degree you will understand the bizarre quarterly SEO algortithm gyrations that Google has been making for the last few years. These have turned Google from the friend of small business and entrepreneurs into their worst enemy. Now this latest threat comes along.
But it gets worse as Set Godin points out.