Startup Junkies

Helping Startups Launch Since 2004!

Sales & Marketing for Startups

There is a school of thought that a startup with its limited financial and team resources should initially go after a business market (B2B) rather than after a consumer one (B2C). The logic behind this is that business customers will be easy to identify and contact directly. Search engines will facilitate this type of list building. Once contact has been made it’s a matter of meeting with the business to make a sales presentation.

Sales for startups

Nothing happens until someone sells something.

In contrast, going after a consumer market is going to be much more of a hit and run affair because individual customers cannot be identified so easily. Instead the company must rely expensive advertising to draw in customers to its store or website. As the old joke goes, “Half of all advertising dollars are wasted and the problem is that no one knows which half.” Going online is no quick solution because these days it takes a long time for a new website to rank with search engines and the workaround of pay-per-clip advertising has gotten very expensive while at the same time plummeting in effectiveness. We refer to the fact that consumers either subconsciously filter out ads or distrust them.

It is possible to go after both B2B and B2C markets simultaneously with different offers.

Sales & Marketing for Startups

Here are some excellent articles. We will be adding more on a regular basis.

The Knowledge that Ensures a New Product’s Success
Jill Konrath

Why New Products Fail
When it comes to new product introductions, you can either share the responsibility – or share the blame.
Jill Konrath

7 Surefire Ways to Guarantee Your New Product or Service Flops
Are Your Sales Reps Making these Fatal Mistakes?
Jill Konrath

Jump Start! Avoid mistakes when launching new products or services
Jill Konrath

0
0
0
0
0
0
0
0
or copy the link

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Categories

Archives

Seed Capital

startup support