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Google Begins to Quietly Drop the Egregious Google+

As a brand, Google+ is about at toxic as you can get. Any mention of the service getting close to a Google product usually results in instant rage among the denizens of the Internet.

Arstechnica

It’s the beginning of the end for the universally reviled and ignored service that no one asked for. We hate to say we told you so, but we told you so. The absolutely worst attempt at a social networking platform ever conceived is quietly being dropped. Mark Zuckerberg is dancing a happy jig on its grave.

Google really screwed it up. It wasn’t just the G+’s impossible to use interface that drove users mad. No, it was Google’s belligerent attempts at forcing everyone to use it. First there were the threats from Larry Page:

Ignore Google+ and Google search will ignore you. – Larry Page, Google CEO

Good-bye, Google Plus. It was not good to know you.

Good-bye, Google Plus. It was not good to know you.

When that wasn’t enough, Google forced a G+ account on everyone who had a Gmail or YouTube account.

When the masses scrambled to disable their new G+ accounts, Google borrowed a favorite Facebook tactic and started changing accounts settings so that disabled G+ accounts were reactivated magically while we slept. This was like throwing gasoline onto the fire.

Finally, with an angry mob practically ready to storm its HQ, the company conceded that G+ was a failure and that it needed to go.

The G+ mastermind then got the bum’s rush:

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Marc Andreessen on the type of entrepreneur his firm wants to back.
There is this theory in venture capital that you want to back coachable entrepreneurs. But the entrepreneurs who have really radical ideas are not only not coachable, but they generally react with hostility to being coached. One of the things we test for is – we say, “Have you thought about doing this the other way?” What we are not looking for is them say, “Oh, that’s a great idea!” What we are looking for is a stare, “You idiot. You moron. You’ve been sitting here, listening to me for 20 minutes and I’ve been working on this for 5 years and you think you understand this so well that you can make me a suggestion. And not only you’re an idiot for thinking you can do that, but I will now explain you in detail why you’re that big of an idiot”.
We love those! Those are fantastic!’
 -Marc Andreessen
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