What Killed Google+?
Steve Faktor conducts an autopsy on the demise of Google+:
In the end, it was a network without purpose. To most people, interacting with strangers around common interests ranks somewhere between ironing socks and learning Hungarian.
Google+ will continue for a while, but it’ll likely end up in neglect and disrepair like Blogger, Reader and every bridge in America.
Google Begins to Quietly Drop the Egregious Google+
As a brand, Google+ is about at toxic as you can get. Any mention of the service getting close to a Google product usually results in instant rage among the denizens of the Internet.
It’s the beginning of the end for the universally reviled and ignored service that no one asked for. We hate to say we told you so, but we told you so. The absolutely worst attempt at a social networking platform ever conceived is quietly being dropped. Mark Zuckerberg is dancing a happy jig on its grave.
Google really screwed it up. It wasn’t just the G+’s impossible to use interface that drove users mad. No, it was Google’s belligerent attempts at forcing everyone to use it. First there were the threats from Larry Page:
Ignore Google+ and Google search will ignore you. – Larry Page, Google CEO
When that wasn’t enough, Google forced a G+ account on everyone who had a Gmail or YouTube account.
When the masses scrambled to disable their new G+ accounts, Google borrowed a favorite Facebook tactic and started changing accounts settings so that disabled G+ accounts were reactivated magically while we slept. This was like throwing gasoline onto the fire.
Finally, with an angry mob practically ready to storm its HQ, the company conceded that G+ was a failure and that it needed to go.
The G+ mastermind then got the bum’s rush:
Business plans are about as objective and honest as personal ads on dating sites. – AVC
Business plans have fallen out of favor over the past 16 years or so. Most people now use executive summaries, pitchdecks, websites, and live presentations instead. However, here’s how you write a business if you must.