Adria Richards: The Woman Who Set Women Back 20 Years
Halfway across the river, the frog suddenly felt a sharp sting in his back and, out of the corner of his eye, saw the scorpion remove his stinger from the frog’s back.
A deadening numbness began to creep into his limbs.
“You fool!” croaked the frog, “Now we shall both die! Why on earth did you do that?”
The scorpion shrugged, and did a little jig on the drownings frog’s back.
“I could not help myself. It is my nature.”
Then they both sank into the muddy waters of the swiftly flowing river.
The Scorpion and the Frog
There are two interesting phenomenon at play today not only in the technology sector but in corporate America as a whole. On the one hand, you have a major push on to increase the number of women in programming. On the other hand, there is a growing and justified concern amongst men that a few bad apples will turn workplaces into Orwellian nightmares where one has to be constantly vigilant not to do anything that could be construed as Speech Crime, Thought Crime, or even Face Crime, and cost them their livelihood.
The particularly ugly Adria Richards incident at the Python convention earlier this year perfectly illustrates how one shrill militant can not only have a perfectly innocent stranger fired for a fabricated reason, but set all women back at the same time.
If by chance you don’t know the story because you were on a ayahuasca vacation in the Amazon or something similar, here it is in a nutshell:
Anyone recall the original Google mantra of Do No Harm?
It was nice while it lasted.
Now it’s digressed into a simple thuggish threat:
Ignore Google Plus and Google search will ignore you. – Google CEO Larry Page
We are hard-pressed to see the difference between this and your run of the mill Mafioso threat: Buy our “insurance” or sumtin’ bad might happen to your business.
All we can conclude from this thug-like behavior is that people aren’t using Google +. Yes, they are being forced to register for it. After all, Google has made it next to impossible not to magically find yourself with a Google + account at some point.
If you are involved in SEO to any degree you will understand the bizarre quarterly SEO algortithm gyrations that Google has been making for the last few years. These have turned Google from the friend of small business and entrepreneurs into their worst enemy. Now this latest threat comes along.
But it gets worse as Set Godin points out.
SEO Help Video – LEAK: Google Wants ALL Manual Links Nofollow
This will go down in history as the Google Summer of Hell.
Google has become so paranoid about gamed by SEO tactics that its ruined its own organic search algorithm.
The toughest part about running a startup is getting your first paying customers.
Here are the secrets to achieving this critical milestone.
Click to enlarge.