Scaling business growth is one of the key components that separates the winners from the losers in the startup world. Nothing is more hampering on business growth than an inability to garner more customers, more quickly. It’s make it or break it when it comes to having the customer acquisition, especially when resources are constrained and the business is in its nascent stages. It is such stages, where the company is using bubble-gum and duct-tape to bootstrap their way out of expensive startup capital that some of the most brilliant ideas are born. In fact–according to Malcolm Gladwell— it’s in this gutter of no man’s land that true innovation is truly born. The cliched mantra holds true: necessity is the mother of invention.
There is this theory in venture capital that you want to back coachable entrepreneurs. But the entrepreneurs who have really radical ideas are not only not coachable, but they generally react with hostility to being coached. One of the things we test for is – we say, “Have you thought about doing this the other way?” What we are not looking for is them say, “Oh, that’s a great idea!” What we are looking for is a stare, “You idiot. You moron. You’ve been sitting here, listening to me for 20 minutes and I’ve been working on this for 5 years and you think you understand this so well that you can make me a suggestion. And not only you’re an idiot for thinking you can do that, but I will now explain you in detail why you’re that big of an idiot”.We love those! Those are fantastic!’-Marc Andreessen
For those who may have just awoken from a 35 year coma, John Paul DeJoria is one of the most successful entrepreneurs alive today having creating not one but two billion dollar companies. They are John Paul Mitchell Systems which sells high end hair care products and Patron Spirits Company a producer of tequila producers. Listen to this man.
The toughest part about running a startup is getting your first paying customers.
Here are the secrets to achieving this critical milestone.
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