Startup Junkies

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startup advice

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Billionaire Warren Buffett has one huge piece of advice to anyone thinking about starting a new business.

Buffet shared his advice with a group of aspiring entrepreneurs at the 20th graduation of the Goldman Sachs “10,000 Small Businesses” program:

“Tomorrow morning when you look in the mirror after you’ve gotten up, just write — in lipstick or whatever you want, on the mirror — just put: Delight my customer,” Buffett said.

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Scaling business growth is one of the key components that separates the winners from the losers in the startup world. Nothing is more hampering on business growth than an inability to garner more customers, more quickly. It’s make it or break it when it comes to having the customer acquisition, especially when resources are constrained and the business is in its nascent stages. It is such stages, where the company is using bubble-gum and duct-tape to bootstrap their way out of expensive startup capital that some of the most brilliant ideas are born. In fact–according to Malcolm Gladwell— it’s in this gutter of no man’s land that true innovation is truly born. The cliched mantra holds true: necessity is the mother of invention.

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