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Facebook Ads are a Waste of Money for Advertisers

Looks like mainstream media is finally catching onto the fact that Facebook advertising doesn’t pay off. The BBC looked into it and discovered that most “likes” are by fake accounts.

Fake Facebook users give advertising a false boost

According to a recent BBC investigation, advertising on Facebook is not worth it, since companies do not receive the return on investment they expect.

The vast majority of users go on the site to socialize with friends and family; the tiny ads on the right-hand side of the Facebook homepage don’t attract nearly as much attention as advertisers would hope. Worse yet, it has been found that a significant proportion of the user profiles who do ”like” company pages turn out to be fake.

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This just came in from Facebook’s CEO Mark Zuckerberg about the IPO disaster:

Dear Facebook User,

Hi, it’s Mark.

As you may have heard, our IPO last week didn’t go quite as well as expected.  How badly did it go, exactly?  If you live in a major city, you’ve probably seen homeless guys huddled around bonfires of Facebook stock.  More ominously, I just received a call from my attorney telling me that I probably didn’t need a prenup after all.

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