How to rank well enough to get on the first Google SERP
From year to year, the only thing you can count on in local search results is change.
Here are the latest guesstimations on how to do well with Google.
Anyone recall the original Google mantra of Do No Harm?
It was nice while it lasted.
Now it’s digressed into a simple thuggish threat:
Ignore Google Plus and Google search will ignore you. – Google CEO Larry Page
We are hard-pressed to see the difference between this and your run of the mill Mafioso threat: Buy our “insurance” or sumtin’ bad might happen to your business.
All we can conclude from this thug-like behavior is that people aren’t using Google +. Yes, they are being forced to register for it. After all, Google has made it next to impossible not to magically find yourself with a Google + account at some point.
If you are involved in SEO to any degree you will understand the bizarre quarterly SEO algortithm gyrations that Google has been making for the last few years. These have turned Google from the friend of small business and entrepreneurs into their worst enemy. Now this latest threat comes along.
But it gets worse as Set Godin points out.
SEO Help Video – LEAK: Google Wants ALL Manual Links Nofollow
This will go down in history as the Google Summer of Hell.
Google has become so paranoid about gamed by SEO tactics that its ruined its own organic search algorithm.
Alexa Total Fail
The names Jeff Bezos and Amazon are normally associated with quality services and goods. (For example, few people are aware that Amazon owns IMDB the site which all film buffs consider the bible for movie and television show information.) So the question then becomes why does Amazon damage its brand by being associated with such a shoddy service as Alexa? For those who don’t know about Alexa it’s a service that purports to rank websites by their traffic. However, it does so by relying on a self-selected group which consists of people who install the Alexa toolbar in their browsers. Now who would install its toolbar? Well, the answer is mostly people who run websites or blogs and understand that if you have the toolbar installed your personal visits each day to your own sites will push them up in the Alexa rankings. Members of the general population have no reason to use the Alexa toolbar.