SJ Editorial Team
Anyone recall the original Google mantra of Do No Harm?
It was nice while it lasted.
Now it’s digressed into a simple thuggish threat:
Ignore Google Plus and Google search will ignore you. – Google CEO Larry Page
We are hard-pressed to see the difference between this and your run of the mill Mafioso threat: Buy our “insurance” or sumtin’ bad might happen to your business.
All we can conclude from this thug-like behavior is that people aren’t using Google +. Yes, they are being forced to register for it. After all, Google has made it next to impossible not to magically find yourself with a Google + account at some point.
If you are involved in SEO to any degree you will understand the bizarre quarterly SEO algortithm gyrations that Google has been making for the last few years. These have turned Google from the friend of small business and entrepreneurs into their worst enemy. Now this latest threat comes along.
But it gets worse as Set Godin points out.
Poor Guy Kawasaki is Being Driven Crazy by Online Pranksters
Guy Kawasaki posted yet another rant about his alleged trolls and it sounds as if they are really getting to him. Poor Guy doesn’t seem to grasp that posting these types of tirades only attracts more trolling. As the old Internet rule says, don’t feed them if you don’t want them. Just ignore or ban them if the problem starts to make you look foolish. The very obvious fact that Guy invested so much time into crafting this long-winded counter-attack attack probably has the trolls cackling with delight. They know that he’s gotten his knickers in a knot over this.
Bad move, Guy. It’s the dumbest thing you can do in reaction to them.
Here’s his latest attack on trolls:
Today’s special guest contributor is Shane Snow is Chief Creative Officer of Contently.
Great Startup Habits to Transform Your Work
When I left journalism school, I and half of the grad students in my class entered the job market as freelancers. (It’s a tough market for journalists, even today). And then a peculiar thing happened: all of these amazing, Columbia-educated journalists who’d written for The New York Times and NBC and Time Magazine started approaching me for help—despite the fact that they were far better writers than me. In the past, I had run a website consultancy, so my friends asked my advice on building a website, promoting themselves online, getting clients, managing invoices and taxes, and so on. Essentially, they needed help becoming entrepreneurs, which required an entirely different skillset than the journalist’s craft. While some of what we freelancers needed was practical (sales skills, websites, etc.), what we really had to do was start thinking of ourselves as startups.
The new Seed Capital fund is almost here.
Seed capital will be available for technology focused startups in the Silicon Valley, Boston, New York and Seattle regions.
You can find out more about the seed capital fund here.
We will have application forms shortly.