The 22 Immutable Laws Of Branding by Al and Laura Reis
Here they are in a nice easily digestible format if you are too lazy to read the book.
Facebook, arguable the worst company to ever appear on the Net, continues to watch in horror as its stock continues to hurtle downwards.
Facebook sinks to record low as doubts grow
Facebook Ads are a Waste of Money for Advertisers
Looks like mainstream media is finally catching onto the fact that Facebook advertising doesn’t pay off. The BBC looked into it and discovered that most “likes” are by fake accounts.
Fake Facebook users give advertising a false boost
According to a recent BBC investigation, advertising on Facebook is not worth it, since companies do not receive the return on investment they expect.
The vast majority of users go on the site to socialize with friends and family; the tiny ads on the right-hand side of the Facebook homepage don’t attract nearly as much attention as advertisers would hope. Worse yet, it has been found that a significant proportion of the user profiles who do ”like” company pages turn out to be fake.
Stephen R. Covey, author of The Seven Habits of Highly Effective People, died unexpectedly on Monday. The world is saddened by his passing, but has been blessed these 79 years by his life.
Get these two interviews.