Alexa Total Fail
The names Jeff Bezos and Amazon are normally associated with quality services and goods. (For example, few people are aware that Amazon owns IMDB the site which all film buffs consider the bible for movie and television show information.) So the question then becomes why does Amazon damage its brand by being associated with such a shoddy service as Alexa? For those who don’t know about Alexa it’s a service that purports to rank websites by their traffic. However, it does so by relying on a self-selected group which consists of people who install the Alexa toolbar in their browsers. Now who would install its toolbar? Well, the answer is mostly people who run websites or blogs and understand that if you have the toolbar installed your personal visits each day to your own sites will push them up in the Alexa rankings. Members of the general population have no reason to use the Alexa toolbar.
When you are seeking seed capital it’s very important to know how to distinguish the real investors from the poseurs. The latter can end up wasting a lot of your time, if you are not cognizant of the different types of investors you will come across. Here an veteran angel investors explains how to tell the bona fide apart from the fakes.
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Did Guy Kawasaki Inadvertently Admit That He Doesn’t Use Social Networking?
Eat your own dog food. – Guy Kawasaki
Whistleblowers have received a great deal of a publicity over the past five years or so. Today one of the champions of social networking, Guy Kawasaki, inadvertently became the latest whistleblower when he revealed on Linkedin what he really thinks social networking. Apparently a team of assistants handle most of his social media tools, thereby, allowing him to spend his time more wisely. Isn’t this is the same Guy Kawasaki who published a book on Google + last year and touts social media at every opportunity? One of Guy’s most famous pieces of advice for entrepreneurs is that they must “eat their own dog food.”
It sounds as if Guy doesn’t really care for dog food.