For years now we have watched in horror as the scourge of the Internets, the mobs of SJWs, have attacked and even destroyed businesses. Now there’s finally some good news. One UK-based company which sells protein drinks to a primarily female customer base rallied them for a counterattack against the offendatrons trying to destroy it. Even better, all the controversy brought in an additional $1.5 million (approximately) for the plucky little company over just four days.
Hopefully this is a turning point against the offendatrons.
Making the Trolls Pay: How One UK Company Made £1 Million in Four Days from Furious Social Justice Warriors
Something subtle, yet powerful is happening in the ultra fast-moving, consumer-savvy world of internet-era marketing. In fact, it’s an idea so new, none of the marketing gurus I approached while writing this piece had even really thought about it.
Go read it here.