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Facebook Ads are a Waste of Money for Advertisers

Looks like mainstream media is finally catching onto the fact that Facebook advertising doesn’t pay off. The BBC looked into it and discovered that most “likes” are by fake accounts.

Fake Facebook users give advertising a false boost

According to a recent BBC investigation, advertising on Facebook is not worth it, since companies do not receive the return on investment they expect.

The vast majority of users go on the site to socialize with friends and family; the tiny ads on the right-hand side of the Facebook homepage don’t attract nearly as much attention as advertisers would hope. Worse yet, it has been found that a significant proportion of the user profiles who do ”like” company pages turn out to be fake.


Zuckerberg's empire starts to crumble.

By the way, for five bucks spent at Fiverr you can get 100 or more “likes” in minutes by Indians who do this for a living.

Here’s more:

Company withdrawing from Facebook as analytics show 80% of ad clicks from bots
” Hey everyone, we’re going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site. At first, we thought it was our analytics service. We tried signing up for a handful of other big name companies, and still, we couldn’t verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software. Here’s what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn’t on. And if the person clicking the ad doesn’t have JavaScript, it’s very difficult for an analytics service to verify the click. What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let’s move on, because who the bots belong to isn’t provable.

While we were testing Facebook ads, we were also trying to get Facebook to let us change our name, because we’re not Limited Pressing anymore. We contacted them on many occasions about this. Finally, we got a call from someone at Facebook. They said they would allow us to change our name. NICE! But only if we agreed to spend $2000 or more in advertising a month. That’s correct. Facebook was holding our name hostage. So we did what any good hardcore kids would do. We cursed that piece of shit out! Damn we were so pissed. We still are. This is why we need to delete this page and move away from Facebook. They’re scumbags and we just don’t have the patience for scumbags.

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And in other breaking news, mainstream media reports that water is wet.

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7 Responses to Advertisers Abandoning Facebook Advertising

  • Literally was just discussing something along the lines of this earlier today with a friend. Glad i ran into this article. We both had a very similar experience. Oh well :'(.

  • I’m reading more frequently about people being disgruntled with their FB campaigns. Besides Twitter, what are the other options? Adwords?

    It seems everyday more of these social networking sites are popping up.

    A saturation in the market is bound to be happening.

    Vvego International

  • We get a great return from Facebook… were you only targeting English-speaking users? That will eliminate most of the spam in our experience.

  • better invest in blogging , pinterest, seo on search engines and the age old marketing campaigns , they will embed u deeper and u will not need consolidation later on. and to make it cost effective engage a PR agency (outsource it to India) to do all the stuff for you.It will be comparably cheap as facebook.

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