Startup Stories: Couple starts a new business and finds ways to attract customers in large numbers after a few slow months.
Jera and Brad Deal of Peoria, Illinois really put the “accident” in “accidental entrepreneurs.” After successful careers in business — he in management and she in marketing — it’s not surprising that Jera and Brad would eventually go into business for themselves. But how they did it is one of those amazing “only in America” stories with a side of good-old fashioned hard work and perseverance.
The Deals are the owners of Sticks and Stones, a multi-million dollar company that makes, framed keepsakes created from photos of letters, which are sold on-line, in catalogs, and in about 40 select boutique retailers. What makes the Sticks and Stones products different is the pictures are of letters found in nature (Sticks) and architecture
Here’s their website: http://www.createsticksandstones.com/